Built Inside the Industry. Now Working Beyond It.
I have spent 23 + years inside the advertising and branding industry working with national agencies, building communication strategies. After working with national advertising agencies in various roles, I went on to co-found an advertising agency, where I spent 15 years building brands, teams and long-term client partnerships.
I have seen brands rise.
I have seen brands waste budgets.
I have seen strategy ignored and design overvalued.
Now, I work directly with decision-makers who understand that branding is a business discipline.
Branding is Not What
Most People Think
Branding today is often reduced to logo exercises, curated social feeds, influencer marketing and campaign bursts. It is treated as output instead of foundation. But branding is not execution it is architecture. Without clarity and positioning, marketing turns into noise, design becomes surface treatment and teams drift without alignment.
Brands rarely fail in public first. They erode internally.
MY APPROACH
Clarity before creativity.
Positioning before promotion.
Structure before style.
Clarity
Define who you are and where you compete.
Position
Own a space that is strategically defendable.
Expression
Translate strategy into structured communication systems.
Alignment
Ensure teams sustain the brand with discipline.
Strategic Engagements
Brand Strategy & Consultation
Brands rarely lack effort. They lack direction.
When growth stalls, launches misfire or communication fragments, the real issue is strategic clarity. I work with decision-makers to diagnose gaps through deep market study, consumer insight, competitive analysis and objective-driven interrogation.
Branding & Communication Design
I help build communication systems - not just creative assets.
Strategic direction is defined first. The right expertise is brought in next. Every output aligns with the brand’s long-term position. Something that goes beyond routine design work.
Teaching, Training & Workshops
I teach branding as a business discipline — not merely a creative function. From MBA courses and guest lectures to industry modules, my sessions connect academic rigor with real market practice.
I am also developing skill-based programs for aspiring professionals.
From Those I’ve Worked With
“Rikin is amazing at helping businesses figure out what their brand should really stand for. He asks the right questions, listens deeply and brings clear, practical ideas that actually work. From naming to design to messaging, he makes the whole process feel easy and focused.”
Nirav Shah
Founder at sourceeasy.ai